Chapter 2 – in which we say goodbye to one endeavor and excitedly welcome a new…

After hundreds of usability tests, thousands of contextual interviews, and 19 amazing years of helping companies improve their consumer and enterprise-level products and applications, I’ve decided to shake things up a bit.

And that “shaking up” effort starts with me announcing my role in a new company called Frontside! ┬áMy long-time colleague and friend (and now co-Founder), Joel Flom, and I have been slow-cooking this idea for about 8 years and in early 2017, decided to finally make the jump.

I am incredibly excited about what Frontside will be doing and am looking forward to continuing to apply my skills in Engineering, Art, and Psychology to help companies bring world-class product ideas to life.

See you on the Frontside,